The Origin
It took 6 months to build. For obvious reasons.
Get Half Done took 6 months to build. Not because it's complicated, the guides are 30 pages each. Not because the research was hard to find. Because building a brand about ADHD, while having ADHD, is exactly as difficult as it sounds.
There were weeks where nothing happened. Weeks where everything was redesigned from scratch. Weeks where the whole thing felt pointless and three new ideas started instead. Weeks where a single paragraph got written and that was genuinely the win.
And then slowly, imperfectly, with a lot of half-finished documents and abandoned drafts, it got done. Or half done. Which, for an ADHD brain, is actually the whole point.
"If we can build a brand about finishing nothing and actually finish it then the system works. That is the proof of concept. That is the whole story." - Get Half Done
The 6 months
How it actually happened..
Month 1 - The idea
Noticed nobody was making a money guide specifically for ADHD brains. Wrote 3 paragraphs. Got distracted. Forgot about it for 2 weeks.
Month 2 - The rabbit hole
Spent 3 weeks researching dopamine, working memory, and time blindness. Genuinely fascinating.
Wrote very little. Classic.
Month 3 - The restart
Scrapped everything. Started again with a cleaner idea: short guides, one system each, brutally honest tone. First real draft written.
Month 4 - The build
Brand identity, colour palette, product design. Three guides written. Two more started. One abandoned entirely. Progress.
Month 5 - The wall
A bad month. Nothing shipped. The irony of an ADHD productivity brand being derailed by ADHD was not lost on anyone.
Month 6 - The finish
All 5 guides done. Website built. Store live. Not perfect. Half done, which is exactly enough to start.
The mission
We are not a productivity brand. We are the anti-productivity brand.
Every productivity system ever built was designed by people whose brains run on consistent motivation, reliable memory, and a dopamine system that rewards planning. Most ADHD brains don't work like that.
Get Half Done was built on one belief: what if the system was wrong, not you? What if the reason you have failed at every budget, planner, and morning routine isn't lack of willpower, but that none of them were ever designed for your brain?
Our guides are short, honest, and built around how ADHD brains actually function. Not how they are supposed to. Not how the productivity influencers say they should. How they actually do on a Tuesday where you slept badly and forgot what you were doing three times before lunch.
What we Believe
The principles behind everything we build.
- Low friction beats high discipline
If a system requires willpower every single day it will eventually fail.
We design for your worst days, not your best ones. - Empathy before advice
You are not broken. You are not lazy. You have a brain that works differently and deserves systems built differently.
- One thing at a time
No 47-step life overhauls. One system. One habit. One win. Compound from there. That's all it takes.
- Resets are features, not failures
Every guide has a recovery protocol built in, because falling off the system is part of the system. No shame. Just a restart button.
- Honest over polished
We say what other productivity brands won't. Including that we built this brand with the exact brain it's designed for.
- Half done is enough to start Perfect systems don't exist. A half-built habit beats a perfectly planned one that never starts. Done-ish is the goal.
Honest disclaimer
We are not doctors.
We are just people who got tired of systems that didn't work.
The strategies in our guides are grounded in real research, dopamine regulation, working memory, habit formation, the Zeigarnik effect. We've read the studies so you don't have to, and translated them into plain-English systems.
But we are not licensed professionals. Our guides are not medical advice and are not a substitute for professional support. If you are struggling beyond productivity and finances, please speak to a qualified doctor or therapist.
What we are: people who have lived the problem, read the research, and built something that actually works for brains like ours. That's the only credential that matters here.